5 Must-do things to have a killer blog
1. Killer content
- Attracting backlinks – you’ll need these to rank in Google.
- Attracting email subscribers – email is one of the best ways to keep people coming back to your blog.
- Build a social media following – social media is one of the best ways to foster a strong community.
And when the epic content you create is evergreen, it will serve you for years to come. Especially if you repurpose that content into other formats.
When a lot of bloggers are publishing a large number of smaller posts, publishing fewer and more in-depth pieces of content can help to set you apart.
But, epic content is more than just writing a long article. Don’t focus on word counts. Instead, work to create something that will be incredibly useful and detailed for your readers.
Sure, plenty of epic posts will be extremely long because of the detail involved, but the length of the content is not the main reason it works.
2. High-quality images
Using high-quality graphics is one of the best ways to stand out and set a great first impression.
Conversely, having low-quality graphics will have the opposite effect.
So, given the visual nature of blogs and social media platforms, high-quality graphics are a must.
The benefits go further because great imagery will help you get more shares and help you earn backlinks. When people see you using great imagery, you may find that they use you as an example in their content.
Here’s the good news:
You don’t have to be a professional designer or have expensive software to create great images for your blog.
3. Put your personality in your posts
Another great way to stand out is to connect with your readers on a personal level. When readers feel a personal connection to you, they will be far more likely to subscribe, or at least return to your blog later.
There are a few key places where you can connect with your readers (or your target audience):
- Blog comments – Got comments? Reply to every single one.
- Comments on social media posts – Consider the social networks your audience frequents and ensure you’re active on those networks.
- In communities such as Facebook groups – You may also want to create your own Facebook group to help create a community around your blog.
You can also display your personality more within the content you write and let people get to know you by creating an awesome about page.
4. Your blog needs to look great
The design of your blog matters more than you may think.
It has a significant impact on user experience and it has the power to make your blog more memorable.
Here’s the good news:
You don’t need to hire a professional designer to get your blog looking great because there are plenty of themes and templates you can use.
5. Have a great logo or no logo
You need to make a great first impression. Your logo and your overall branding is a great way to do this.
One of the main issues a lot of blogs have is the logo.
I see plenty of blogs where the logo looks horrible or it’s almost impossible to read.
The best way to go is a simple logo that’s eye-catching yet easy to read.
What if you don’t have a budget to hire a designer for a logo? If you’re a designer, you’ll have no problem but if you aren’t a designer – forget the logo for the time being.
If you can’t have a great logo you should just go with simple text.
This may sound odd but not having a logo is actually going to create a better first impression than having a bad logo. In which case, just opt for some text that’s easy to read. You can always add a logo later.